Fried Brain

What if the addictive digital tools were treated like tobacco?

This work pose the question of the all porwerlfull tech industry that reshape our interraction with the world right now. It is interresting to reframe the problem as a public heatlh issues more than only an economic one, a journey that tobacco had to do. The idea is supported by some intervenants in the fields of politic, psychology or neuro-science. During the reseach we had conversations with psychiatrist Romayne Gad el Rab and MEP Kim van Sparrentak and neuro-scientist Jean-Philippe Lachaux for example.

In this series of illustrations we look at the addictive digital ecosystem in regards of the manipulative tactics used by the tobacco industry. We can’t trust indutries to self regulate if it harms their profits. With Tobacco the change came from a grassroot movement that turned into a regulatory push to ban and discourage tobacco consumption.By remixing the codes of the anti tobacco propaganda for the digital wellbeing question we try to imagine what would it look like if we had to push harmful technology out.